THE FOUNDERS
Built by People Who Know the Game.
Dormie Agency wasn't built by generalists who stumbled into golf marketing. It was built by people who grew up around the game and got tired of watching golf businesses get burned by agencies that don't speak the language.
Levi Guersney
Co-Founder & Head of Strategy
James grew up on the driving range. His father ran a golf academy in the Southeast for over two decades, and he spent his summers answering phones, booking lessons, and watching what happened when marketing worked — and when it didn't. After spending five years building performance marketing systems for DTC brands, he saw an opportunity to bring that same rigor to the golf industry. Dormie Agency is the agency he wishes his father had access to.
Home Course: TBD | Handicap: TBD
Eric Slav
Co-Founder & Head of Operations
Ryan's background is in paid media and marketing automation. He spent four years at a top-tier agency managing seven-figure Meta ad budgets before realizing that generalist agencies were fundamentally broken — they couldn't go deep enough in any single industry to truly move the needle. He brought his operational precision to Dormie Agency to build the systems, the automations, and the infrastructure that let golf businesses scale without chaos.
Home Course: TBD | Handicap: TBD
WHY WE BUILT THIS
The Golf Industry Deserved Better.
We kept seeing the same thing everywhere we looked: golf businesses with incredible facilities, world-class instruction, and empty tee sheets. Not because their product wasn't good — it was. But because their marketing was either non-existent, mismanaged, or run by people who didn't understand the first thing about how golfers think, search, and buy.
The options available to most golf businesses were bleak. Generalist agencies that treated every client the same — golf course on Monday, dental practice on Tuesday. DIY attempts that burned through ad budget with nothing to show for it. Freelancers who could post a pretty sunset photo but had never generated a single lead.
So we made a decision: go all-in on one industry. No restaurants. No med spas. No "we work with everyone." Golf only — because depth beats breadth every time, and the golf industry deserved an agency that actually understood it from the inside out.
That's what Dormie Agency is today. An agency that earns its keep every month through results, not contracts. An agency that builds everything under your name, not ours. An agency where you talk directly to the founders — because we believe the people who built the system should be the ones running it.
Work Directly With the Founders.
When you're a Dormie Agency client, you talk to us — not an account manager, not a junior strategist. Us.
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